Binosto 2017 U.S. PROMOTIONAL AUDIT REPORT

July 2018 •
24 pages •
Report ID: 5210208 •
Format: PDF

Summary
Table of contents

The 5 Key Questions Addressed by this Report:
• How many physicians were reached by Binosto through reportable promotional activity in 2017 and how does this compare to its peer set in the Osteoporosis market?
• What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
• How does Mission’s depth of coverage vary within key specialties (e.g., Obstetrics/Gynecology, Family Medicine, Internal Medicine, and Rheumatology) and how does this compare to its peers and the overall set of rep-accessible physicians?
• How often are physicians receiving paid meals for Binosto throughout the year (e.g., monthly, quarterly, annually)?
• Who were the most frequent meal recipients and top paid speakers for Binosto in 2017?

Data Sources and Methodology:
• MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. More than four years of longitudinal data is available – covering payments to more than 975,000 U.S. healthcare professionals.
• Over 1,000 paid interactions across 700 physicians made on behalf of Binosto were carefully examined to support our analysis. In addition, interaction data from 4 peer products (e.g. Duavee, Forteo, Prolia, and Tymlos ) was leveraged to provide benchmarking and market insights.

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