Bosulif 2018 U.S. PROMOTIONAL AUDIT REPORT

Bosulif 2018 U.S. PROMOTIONAL AUDIT REPORT

  • July 2019 •
  • 21 pages •
  • Report ID: 5210212 •
  • Format: PDF
The 5 Key Questions Addressed by this Report:
• How many physicians were reached by Bosulif through reportable promotional activity in 2018 and how does this compare to its peer set in the Chronic Myeloid Leukemia market?
• What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
• How does Pfizer’s depth of coverage vary within key specialties (e.g., Hematology/Oncology, Medical Oncology, and Internal Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
• How often are physicians receiving paid meals for Bosulif throughout the year (e.g., monthly, quarterly, annually)?
• Who were the most frequent meal recipients and top paid speakers for Bosulif in 2018?

Data Sources and Methodology:
• MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available – covering payments to more than 1,000,000 U.S. healthcare professionals.
• Over 5,400 paid interactions across 2,000 physicians made on behalf of Bosulif were carefully examined to support our analysis. In addition, interaction data from 3 peer products (e.g. Iclusig, Sprycel, and Tasigna ) was leveraged to provide benchmarking and market insights.