The 5 Key Questions Addressed by this Report: • How many physicians were reached by CitraNatal through reportable promotional activity in 2019 and how does this compare to its peer set in the Prenatal Vitamin market?
• What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
• How does Mission’s depth of coverage vary within key specialties (e.g., Obstetrics/Gynecology) and how does this compare to its peers and the overall set of rep-accessible physicians?
• How often are physicians receiving paid meals for CitraNatal throughout the year (e.g., monthly, quarterly, annually)?
• Who were the most frequent meal recipients and top paid speakers for CitraNatal in 2019?
Data Sources and Methodology: • MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available – covering payments to more than 1,000,000 U.S. healthcare professionals.
• Over 1,300 paid interactions across 900 physicians made on behalf of CitraNatal were carefully examined to support our analysis. In addition, interaction data from 2 peer products (e.g. Prenate and Vitafol ) was leveraged to provide benchmarking and market insights.
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376 pages •
By Global Industry Analysts
• Oct 2020
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