Summary GlobalData’s Taiwan Beer and Cider Market Insights 2017 report provides a complete overview of the Taiwan beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook.
Scope Covering total market (on and off-premise) the report details - - 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2017 forecasts. - Value by distribution channel 2011-2016, with 2017 forecasts. - Overview of the competitive landscape in the beer and cider market, with analysis of key company performance. - Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer and cider market.
Reasons to buy - Gain an in-depth understanding of the dynamics and structure of the Taiwan beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning. - Evaluate the current emerging trends and future growth opportunities in the Taiwan beer and cider market to support your brand development and marketing initiatives. - Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability. - Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage. - Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
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27 pages •
By Euromonitor International
• Jun 2018
Consumers are increasingly trading up to imported lager as a result of increased marketing efforts, such as media promotions and price discounting, as well as higher spending power. For example, convenience store FamilyMart created the imported beer festival during the summer to attract consumers and boost sales. The strategic locations of...
40 pages •
By Euromonitor International
• Jun 2017
Healthy growth in volume sales of lager drove the overall performance of beer in 2016. Several key factors were responsible for this. The fascination of Taiwanese consumers with Korean trends encouraged a greater beer drinking culture amongst younger consumers. The summer of 2016 was especially long and hot by Taiwanese standards. There was...
Summary Beer continued to be the leading category in the alcoholic drinks market as it had been in the market for a long time with no rivals increasing consumer preference. Increase in beer was aided by increased consumer confidence and a change in government by the end of the year. Mainstream beer saw an increase of 1% and held...