Snap Inc. is a major player in global mobile television and advertising, with a dedicated audience of Millennial users, a generation which prefers smartphones to the TV set.
International broadcasters and media owners aim to tap new ad revenue from mobile viewers, test new formats and drive tune-in for their broadcast TV properties. This gives brands and agencies a unique opportunity to engage this hard-to-reach demographic, but along with the opportunities there are significant challenges.
The report answers these key questions: • How has Snapchat established a compelling mobile video distribution platform? • In what crucial ways is Snap TV like and radically different from conventional television? • Which major broadcasters and media owners partner with Snapchat? • What content do they produce from existing TV shows and what new formats are they innovating for original mobile TV series? • What is Snapchat’s proposition for advertisers needing to reach Millennials, who are watching less television? • How can advertisers engage Snapchat users via Discover video content? • What innovative mobile advertising and commerce formats is Snapchat developing and with what targeting data about its users?
The in-depth coverage in this report analyses Snapchat’s Discover distribution platform, its television partnerships, the content which broadcasters are creating, Snapchat’s advertising opportunities and formats, case studies and key data: 131 pages, 29 tables and charts.
Countries Covered UK, USA, Global
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Audio And Video Equipment
World
China
United States
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