Country Profile: Confectionery in Romania

Country Profile: Confectionery in Romania

  • February 2019 •
  • 105 pages •
  • Report ID: 5238359 •
  • Format: PDF
Country Profile: Confectionery in Romania

The Romanian confectionery sector is led by the chocolate category in both value and volume terms in 2018, while sugar confectionery category is forecast to register the fastest value and volume growth during 2018-2023.Hypermarkets & supermarkets accounted for the leading share in the distribution of confectionery products in the country.

Flexible packaging is the most commonly used pack material, followed by rigid plastics and paper & board. Milka, Poiana, and Silvana are the leading brands in the sector.

GlobalData’s Country Profile report on the confectionery sector in the Romania provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2013-2023.
- Category coverage: Value and growth analysis for chocolate, gum, and sugar confectionery with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.
- Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, vending machines, e-retailers, “dollar stores”, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.
- Leading players: Market share of brands and private labels in both value and volume terms in 2018.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, rigid metal, paper & board and others; pack type data for: bag/sachet, film, carton - folding, wrapper, blister pack, tub, tray, foil and others.

- The per capita consumption of confectionery was lower in Romania compared to both the global and regional levels in 2018
- The sugar confectioneries category is expected to gain market share in value terms during 2018-2023
- The sugar confectioneries category is expected to gain market share in volume terms during 2018-2023
- Per capita consumption of chocolate is the highest compared to other confectionery categories in Romania
- Milka is the leading brand in value terms in the Romanian confectionery sector.

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

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