Country Profile: Ice cream in Malaysia

Country Profile: Ice cream in Malaysia

  • June 2018 •
  • 97 pages •
  • Report ID: 5238367 •
  • Format: PDF
Country Profile: Ice cream in Malaysia

Summary
The Malaysian ice cream sector is led by the ‘take-home and bulk ice cream’ category in both value and volume terms.The category is also expected to register the fastest value growth during 2017-2022.

Hypermarkets & supermarkets is the leading channel for distribution of ice cream in the country.Flexible packaging is the most commonly used pack material in the sector, followed by paper & board.

Unilever, Nestle SA, and F & N Foods Pte Ltd are the leading market players in the Malaysian ice cream sector.

GlobalData’s Country Profile report on the Ice cream sector in Malaysia provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2012-2022
- Category coverage: Value and growth analysis for artisanal ice cream, impulse ice cream - single serve, and take-home and bulk ice cream with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
- Leading players: Market share of brands and private labels in value terms in 2017
- Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, food & drinks specialists, convenience stores, "dollar stores", variety stores & general merchandise retailers, and others
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid metal and others; pack type data for: box, film, tub, wrapper and bag/sachet.

Scope
- The per capita consumption of ice cream was higher in Malaysia compared to regional level in 2017
- Per capita consumption of ‘take-home and bulk ice cream’ is higher when compared to other ice cream products in Malaysia
- Hypermarkets & supermarkets is the leading distribution channel in the Malaysian ice cream sector
- Cornetto is the leading value brand in the Malaysian ice cream sector
- Flexible packaging is the most commonly used pack material in the Malaysian ice cream sector
- Kids & babies account for the leading share in the consumption of ice cream in Malaysia.

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
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