Country Profile: Savory Snacks Sector in Portugal

Country Profile: Savory Snacks Sector in Portugal

  • November 2017 •
  • 106 pages •
  • Report ID: 5251009 •
  • Format: PDF
Country Profile: Savory Snacks Sector in Portugal

The Savory Snacks sector in Portugal is led by the Potato Chips market, in both value and volume terms. The market is also expected to register the fastest growth, in value terms, during 2016-2021. Increasing disposable income of the Portuguese consumers and growing popularity of convenient on-the-go snacking options are the major growth drivers for the sector. Hypermarkets & Supermarkets account for the leading share in the distribution of Savory Snacks in the country. Flexible Packaging is the most commonly used packaging material. Lay’s and Ruffles are the leading brands in the Portuguese Savory Snacks sector.

GlobalData’s Country Profile report on the Savory Snacks sector in Portugal provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels, and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.

- Per capita consumption in Portugal Savory Snacks sector is lower when compared to the global and Western Europe levels in 2016.
- Of the seven markets, Potato Chips was the largest in the Portuguese Savory Snacks sector.
- Hypermarkets & Supermarkets was the leading distribution channel, followed by Convenience Stores and Food & Drinks Specialists.
- Lay’s was the leading brand in the Portugal Savory Snacks sector.
- Flexible Packaging was the most commonly used packaging material in the Portuguese Savory Snacks sector.

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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