Global Automatic Content Recognition Category - Procurement Market Intelligence Report

Global Automatic Content Recognition Category - Procurement Market Intelligence Report

  • December 2017 •
  • 76 pages •
  • Report ID: 5262010 •
  • Format: PDF
About Automatic Content Recognition Market

The increase in focus among advertisers and broadcasters to target consumers and enhance their media engagement, which requires the use of automatic content recognition (ACR) solutions, is anticipated to boost the growth of the global ACR market. Advertisers face challenges in aligning their product promotional strategies with a consistent message across the fragmented media landscape.

They also face difficulties in quantifying the ROI from the broadcast media investments. As a result, most advertisers focus on target-based advertising that allows them to identify the prospect customers and promote products to them. In most cases, targeted advertising leverages ACR technology that enables advertisers to determine consumers’ online behavior as well as media preferences and interests.

Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Automatic Content Recognition Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

SpendEdge’s report, Global Automatic Content Recognition Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category driver
• The increase in focus among advertisers and broadcasters to target consumers.
• For a full, detailed list, view our report

Category constraints
• The need to obtain consumers’ consent to track the viewership information.
• For a full, detailed list, view our report

Procurement best practices
• Evaluating suppliers’ solution for copyright protection capabilities.
• For a full, detailed list, view our report

Key questions answered in this report
• What are the market dynamics?
• What are the key market trends?
• What are the category growth drivers?
• What are the constraints to category growth?
• Who are the suppliers in this market?
• What are the demand-supply shifts?
• What are the major category requirements?
• What are the procurement best practices in this market?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
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