Country Profile: Make-Up sector in Hong Kong

Country Profile: Make-Up sector in Hong Kong

  • December 2017 •
  • 73 pages •
  • Report ID: 5291890 •
  • Format: PDF
Country Profile: Make-Up sector in Hong Kong

Hong Kong’s Make-Up sector accounted for a volume share of about 0.2% of the global market and around 1.2% of the regional (Asia-Pacific) market, in 2016. The sector was valued at about US$269 Million in 2016 and is expected to grow at a CAGR of over 9% during 2016-2021.

High disposable income, falling unemployment rates and growing women workforce participation rate are the primary factors driving the Hong Kong Make-Up sector. Per capita consumption stood at around 1.7 units, compared to the global and Asia-Pacific levels of 1.08 units and 0.31 units, respectively, in 2016.

Face Make-Up was the largest with value sales of over US$150Million in 2016. Moreover, Face Make-Up is expected to grow the fastest at a CAGR of over 10% compared to those of Lip Make-Up (9.4%), Eye Make-Up (9.1%), and Nail Make-Up (8.8%).

Hypermarkets & Supermarkets was the leading distribution channel in Hong Kong’s Make-Up sector, accounting for a total value share of over 32% in 2016. It was followed by Health & Beauty Stores and Department Stores with shares of around 31% and 7%, respectively in the same year.

In 2016, Rigid Plastics was the most commonly used package material in Hong Kong’s Make-Up sector. It accounted for a share of over 75%, followed by Glass and Flexible Packaging with shares of around 22% and 2% respectively.

Top five brands in Hong Kong’s Make-Up sector accounted for just over 39% value share, with Shiseido accounting for a leading value share of about 12% in 2016.

The report "Country Profile: Make-Up sector in Hong Kong", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others.
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.

Companies mentioned in this report: Shiseido Company, Limited, Amorepacific Corporation, L`Oreal S.A, Kose Corporation, The Estee Lauder Companies Inc, FANCL Corporation, Mary Kay, Inc, Chanel S.A, Amway Corporation, Yves Rocher International.

- The Make-Up sector in Hong Kong accounted for 0.22% volume share in the Asia-Pacific region in 2016
- Hong Kong Make-Up sector is forecast to register value growth of 9.7% during 2016-2021
- The per capita consumption of Make-Up products is higher in Hong Kong compared to global and regional levels
- Face Make-Up is the largest market in value and volume terms in Hong Kong’s Make-Up sector
- Per capita consumption of Face Make-Up products is higher in Hong Kong compared to global and regional levels

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers; in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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