Country Profile: Make-Up sector in Hungary

Country Profile: Make-Up sector in Hungary

  • December 2017 •
  • 77 pages •
  • Report ID: 5291891 •
  • Format: PDF
Country Profile: Make-Up sector in Hungary

Hungarian Make-Up sector accounted for a value share of less than half a percent of the global market and around 2.3% of the regional (Eastern Europe) market, in 2016. The sector was valued at around US$79 Million in 2016 and is expected to grow at a CAGR of around 2.3% during 2016-2021. Growing disposable income of consumers, and increasing number of women in workforce are driving the Hungarian Make-Up sector. Per capita consumption stood at around 1.1 units compared to the global and Eastern European levels of around 1 unit and 1.3 units, respectively, in 2016.

Eye Make-Up was the largest with value sales of over US$26.4 Million in 2016. Eye Make-up is also expected to grow the fastest at a CAGR of around 2.6% compared to Nail Make-Up, Lip Make-Up, and Face Make-Up, each growing at a CAGR of about 2% each.

Health & Beauty Stores was the leading distribution channel in the Hungarian Make-Up sector, accounting for a total value share of around 28% in 2016. It was followed by Hypermarkets & Supermarkets and Convenience Stores with shares of over 19% and 11%, respectively, in the same year.

In 2016, Rigid Plastics was the most commonly used package material in the Hungarian Make-Up sector. It accounted for a share of over 63%, followed by Glass and Flexible Packaging with shares of 33.2% and 2.9% respectively.

Avon is the leading brand in the Norwegian Make-Up sector. It held a value share of more than 16% in 2016, followed by Maybelline (10%) and L`Oreal Paris (about 8%). The top five brands in the sector accounted for over 48% value share in the same year.

The report "Country Profile: Make-Up sector in Hungary", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others.
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.

Companies mentioned in this report: Avon Products, Inc., L`Oreal S.A., Procter & Gamble, CosnovaGmbh, The Estee Lauder Companies Inc., Coty, Inc., Oriflame Cosmetics S.A.

- The Make-Up sector in Hungary accounted for 2.38% volume share in the Eastern European region in 2016
- The Hungarian Make-Up sector is forecast to register value growth of 4.7% during 2016-2021
- The per capita consumption of Make-Up products is lower in Hungary compared to regional level
- Eye Make-Up is the largest market in value and volume terms in the Hungarian Make-Up sector
- Per capita consumption of Nail Make-Up products is higher in Hungary compared to global and regional levels

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers; in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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