Web Content, Search Portals And Social Media Market Global Briefing 2018

Web Content, Search Portals And Social Media Market Global Briefing 2018

  • January 2018 •
  • 30 pages •
  • Report ID: 5292871
The Website market comprises establishments mainly engaged in publishing and/or broadcasting content on the Internet exclusively and web search portals. This does not include non-internet versions of published or broadcasted data. The data may be in a textual, audio or video form.

North America was the largest region in the web content, search portals and social media market in 2017, accounting for around 30% market share. Asia Pacific was the second largest region accounting for around 27% market share. Africa was the smallest region accounting for around 3% market share.

The competition for search traffic is increasing amongst major players like Google, Yahoo and Bing. Also, value added services like Gmail and Microsoft outlook are the additional services provided by these players.

Recently strategic partnerships are seen amongst major competitors contributing a large share to their revenues. For instance, Apple uses Google as its default search engine which has contributed as much as $8.8 billion to annual revenues of Google and Yahoo switched to Microsoft Bing
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