Design, Research, Promotional And Consulting Services Market Global Briefing 2018

Design, Research, Promotional And Consulting Services Market Global Briefing 2018

  • January 2018 •
  • 53 pages •
  • Report ID: 5292974 •
  • Format: PDF
The design, research, promotional and consulting services (also referred to as general professional services) market comprises establishments offering expertize and services to a wide range of industries, in some cases households and individuals.

North America was the largest region in the design, research, promotional and consulting services market in 2017, accounting for around 33% market share. This was mainly due to high demand for landscaping, architecture, industrial design and interior design services from commercial establishments across all industries.

Asia Pacific was the second largest region accounting for around 26% market share. Africa was the smallest region accounting for around 4% market share.

General professional service agencies are rapidly shifting towards IT transformation and digitalization services. With the emergence of advanced data analytics, big data is turning out to be a critical tool for market research companies while executing research projects on a large volume of data to offer analytics solutions to give more robust insights to their clients.

Advertising and PR firms are offering digital campaigns taking advantage of increasing digitalization and advances in social media, search engine marketing, content marketing and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing campaigns?are expected to be 3 times more effective than traditional ones and comparatively cost 62% less. According to a report by Altimeter Group, 78% of global companies plan to have independent social media marketing teams in 2016, from 71% in 2015 and 67% in 2012.
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