Photographic Services Market Global Briefing 2018

Photographic Services Market Global Briefing 2018

  • January 2018 •
  • 35 pages •
  • Report ID: 5292979 •
  • Format: PDF
Photographic services include processes for creating durable images by recording light or through an electromagnetic radiation by means of an image sensor or chemically by means of a light sensitive photographic film. It includes editing, processing and presenting pictures as desired by customers. Photographic services include school portraits, wedding photography, special occasions and event photography.

North America was the largest region in the photographic services market in 2017, accounting for around 44% market share. This can be attributed to high demand for aerial photography services and medical photography from FMCG, hospitality and healthcare companies.

Western Europe was the second largest region accounting for around 23% market share. Eastern Europe was the smallest region accounting for around 1.5% market share.

Photographers and service providers are increasingly exploring opportunities in niche markets to increase market value and customer base.

Expertise and specialization in fields of sports, events, landscapes, wildlife, weddings, and street photography, are significantly gaining popularity. Companies and individuals are focusing on aerial photography, babies, pets, fashion, travel, and photo journalism. This trend is also helping companies market their services to targeted audiences, reduce operating costs, helping find appropriate clients, and increase reputation and expertise. Working in niche markets enable photographers to command comparatively high prices for their services and specialization, thereby increasing profitability.
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