Direct Selling in Nigeria

Direct Selling in Nigeria

  • February 2020 •
  • 4 pages •
  • Report ID: 5297554 •
  • Format: PDF
Direct selling has been traditionally seen in Nigeria as a means for residual income, for those in paid employment. However, the bleak economic climate and rising unemployment gave the industry a boost, as many Nigerians took on direct selling as full-time employment, particularly those that have lost their jobs in recent times, helping them to get back to generating income.

Direct Selling in Nigeria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage:
Non-Store Retailing.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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