Traditional Grocery Retailers in Kenya

Traditional Grocery Retailers in Kenya

  • March 2019 •
  • 25 pages •
  • Report ID: 5304760 •
  • Format: PDF
Informal markets in Kenya offer consumers both affordable prices and convenience. Traditional specialists, such as Zuchini for example, can be found in high-end malls, thus catering for middle- to high-income householders. Lower-income consumes view the prices in these stores as high and thus are generally reluctant to shop in them. Other traditional retailers such as kiosks, over-the-counter shops and market stalls thus continue to be preferred by lower-income families and those looking to save...

Traditional Grocery Retailers in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Grocery Retailers market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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