Traditional Grocery Retailers in Kenya

Traditional Grocery Retailers in Kenya

  • January 2018 •
  • 20 pages •
  • Report ID: 5304760
Traditional grocery retailers continued to play a relevant role in Kenya in the review period, providing employment for many unskilled people as well as cushioning the largest consumer group in Kenya – those on low incomes – from rising costs due to their ability to sell products in smaller units as well as extend credit services.

Euromonitor International’s Traditional Grocery Retailers in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage:
Food/Drink/Tobacco Specialists, Independent Small Grocers, Other Grocery Retailers.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Grocery Retailers market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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