Mobile Internet Retailing in Hong Kong, China

Mobile Internet Retailing in Hong Kong, China

  • January 2019 •
  • 39 pages •
  • Report ID: 5311646 •
  • Format: PDF
Hong Kong has extremely high internet penetration. With the increase in smartphone usage, and increasing internet access with free-Wi-Fi service provided in MTR stations, consumers are now spending more time on their smartphones. Among mobile consumers, convenience was the top driver contributing to the continuous increase in preference for mobile shopping. Conducting research or making purchases through mobile phones has enabled busy local consumers to make better use of their fragmented time,...

Euromonitor International’s Mobile Internet Retailing in Hong Kong, China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Internet Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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