Summary Mobile Apps in Peru industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Synopsis Essential resource for top-line data and analysis covering the Peru mobile apps market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Key Highlights - The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT. - The Peruvian mobile apps market generated total revenues of $1.5bn in 2017, representing a compound annual growth rate (CAGR) of 31.5% between 2013 and 2017. - Market consumption volume increased with a CAGR of 30.3% between 2013 and 2017, to reach a total of 37.8 million applications in 2017. - Peru has one of the lowest mobile adoption rates worldwide - estimated at 71% according to the International Telecommunications Union in 2016 - which created considerable of opportunity for smartphone and mobile internet penetration, in turn stimulating demand for apps.
Scope - Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Peru - Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Peru - Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance - Add weight to presentations and pitches by understanding the future growth prospects of the Peru mobile apps market with five year forecasts by both value and volume
Reasons to buy - What was the size of the Peru mobile apps market by value in 2017? - What will be the size of the Peru mobile apps market in 2022? - What factors are affecting the strength of competition in the Peru mobile apps market? - How has the market performed over the last five years? - What are the main segments that make up Peru’s mobile apps market?
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