The right fit: Despite online competition, industry operators are expected to benefit from rising demand
Abstract
Plus-Size Women’s Clothing Stores The Plus-Size Women’s Clothing Stores industry has grown over the five years to 2019, bolstered by an increasing market and favorable economic conditions. As the economy strengthened and per capita disposable income increased over the past five years, plus-size consumers were able to spend more on clothing and other discretionary purchases. Additionally, the market for industry goods has steadily expanded during the current period. For example, with the majority of women’s clothing stores only stocking up to a size 12, industry operators have been able to capitalize on a largely untapped market. However, while the plus-size community is generally underserved by the mainstream clothing market, several online-only retailers and department stores have capitalized on the growing customer base. Overall, industry revenue is anticipated to increase during the current period. Over the five years to 2024, industry revenue is forecast to continue to rise, albeit at a relatively sluggish rate due to increasing competition.
Retailers in this industry specialize in plus-size women’s clothing, which is clothing proportioned specifically for larger women. Typically, sizes 14 and up are considered to be in the plus-size category; however, not all brands and retailers follow this convention. The industry does not include online sales or plus-size clothing sales from stores with multiple departments.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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