Retailing in Portugal, Market Shares, Summary and Forecasts to 2022

Retailing in Portugal, Market Shares, Summary and Forecasts to 2022

  • January 2019 •
  • 103 pages •
  • Report ID: 5363234 •
  • Format: PDF
Retailing in Portugal, Market Shares, Summary and Forecasts to 2022

Summary
Portugal’s real GDP is projected to grow from €179.2 billion in 2017 to €193.3 billion by 2022 growing at 1.5% CAGR during 2017-2022. The growth is attributed to rising domestic demand, private consumption, declining unemployment and growing disposable income. Additionally, an improving export market, increasing wages, and growing global economy especially in the Eurozone augured well for GDP growth in 2017. The economy is projected to sustain growth over the next five years backed by a favorable labor market along with increasing wages.

After several years of strict austerity measures taken to reform the economy post the 2009 European Crisis, the retail industry in Portugal started to recover in 2013. Overall retail sales stood at €49.6 billion in 2017 and are estimated to grow at 2.5% CAGR during 2017- 2022 to reach €56.2 billion by 2022. Economic recovery coupled with growing employment and rising wages strengthened household consumption leading to strong growth in retail sales.

Food & grocery is the largest sector in Portuguese retail industry accounting for 54.5% of total retail sales. In 2017, the sector sales stood at €27.0 billion and estimated to grow at 2.5% CAGR during the forecast period reaching €30.6 billion by 2022. The growth is attributed to the economic recovery, growing employment and rising wages that boosted household consumption. Clothing & footwear is the second largest sector, accounting for 15.1% of total retail sales in 2017. The sector’s sales stood at €7.5 billion in 2017 and are estimated to grow at 2.0% CAGR during 2017-2022 to reach €8.3 billion by 2022.

The industry is dominated by hypermarkets and convenience stores in terms of sales value. The combined market share of both the retail channels stood at 84.6% in 2017 and estimated to maintain its dominance in 2022 as well. Online retail is producing the fastest growth, however, sales remain nascent. Online sales of the sector are forecast to grow at 13.2% CAGR over the next five years to increase from €139.7 million in 2017 to €260.1 million in 2022.

The report "Retailing in Portugal, Market Shares, Summary and Forecasts to 2022", provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Portugal retail environment.In addition, it analyzes the key consumer trends influencing Portugal retail industry:

This report offers -
- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories)
- The report also details major retailers in each category group with their product proposition analysis and market positioning in 2017 along with recent key developments
- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
- Retail sales and the fastest-growing product categories, which include Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods
- Qualitative and quantitative insights of changing retail dynamics across various channels

Companies mentioned: Zara, MO, Primark, Sports Zone, Marques Soares, C&A, H&M, Bershka, Massimo Dutti, Ecco,Pingo Doce, Continente, Intermarche, Lidl, Minipreco, E.

Leclerc, Recheio, Aldi, Amanhecer, BP, Worten, FNAC, Rádio Popular, Euronics, Media-Saturn, Marques Soares, Expert, Avenir Telecom SA, El Corte Inglés, Lidl,Well’s, Continente, MultiOpticas, Lidl, Lojas Francas de Portugal, Minipréco, Douglas, Sephora, Kiko, Perfumes & Company, IKEA, Leroy Merlin, Aki, Conforama, Marques Soares, Maxmat, Zara Home, El Corte Inglés, Bricomarché, Loja do Gato Preto

Scope
- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories),
- The report also details major retailers in each category group with their product proposition analysis and market positioning in 2017 along with recent key developments
- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
- Retail sales and the fastest-growing product categories, which include Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods
- Qualitative and quantitative insights of changing retail dynamics across various channels.

Reasons to buy
- Gain comprehensive knowledge on 26 product categories in Portugal retail market and develop a competitive advantage around consumer behaviour trends from the start of your supply chain
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the retail market
- Investigate current and forecast behaviour trends in each category to identify the best opportunities to exploit
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behaviour
- Understand the fastest-growing categories in the market with insights on the performance of individual product categories, across key channels from 2012, with forecasts until 2022
- Analysis of key international and domestic players operating in Portugal retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share.
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