Toys & Games in Australia

Toys & Games in Australia

  • January 2020 •
  • 33 pages •
  • Report ID: 5368993 •
  • Format: PDF
Toys & Games in Australia

Toys & Games in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
- The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles.
- The Australian toys & games market had total revenues of $1,233.7m in 2018, representing a compound annual growth rate (CAGR) of 2.1% between 2014 and 2018.
- Online pureplay account for the largest proportion of sales in the Australian toys & games market in 2018, sales through this channel generated $115.5m, equivalent to 9.4% of the market’s overall value.
- While growth in this market has remained moderate, it has been constrained to an extent by the growing prevalence of digital alternatives including games consoles, tablets, and mobile phone apps.

- Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games market in Australia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in Australia
- Leading company profiles reveal details of key toys & games market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Australia toys & games market with five year forecasts

Reasons to buy
- What was the size of the Australia toys & games market by value in 2018?
- What will be the size of the Australia toys & games market in 2023?
- What factors are affecting the strength of competition in the Australia toys & games market?
- How has the market performed over the last five years?
- How large is Australia’s toys & games market in relation to its regional counterparts?

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