Mobile Apps in Italy

Mobile Apps in Italy

  • December 2018 •
  • 40 pages •
  • Report ID: 5390046 •
  • Format: PDF
Mobile Apps in Italy

Summary
Mobile Apps in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
- The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
- The Italian mobile apps market is expected to generate total revenues of $8.4bn in 2018, representing a compound annual growth rate (CAGR) of 21% between 2014 and 2018.
- The browsing/WAP segment is expected to be the market’s most lucrative in 2018, with total revenues of $5.7bn, equivalent to 67.6% of the market’s overall value.
- Data from the Pew Research Center states that that the percentage of the adult population using a smartphone device in Italy raised to 67% in 2017; this is lower than other Western European countries such as the UK and Spain, suggesting a relatively undeveloped market, which helps to explain how growth rates have been so high in recent years.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Italy
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Italy
- Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Italy mobile apps market with five year forecasts

Reasons to buy
- What was the size of the Italy mobile apps market by value in 2017?
- What will be the size of the Italy mobile apps market in 2022?
- What factors are affecting the strength of competition in the Italy mobile apps market?
- How has the market performed over the last five years?
- What are the main segments that make up Italy’s mobile apps market?
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