2019 saw the first signs of recovery in premium perfumes following the deep economic crisis of the 2010s. While mass fragrances started to show good growth from 2016, premium fragrances had lagged behind as consumers remained unwilling to pay a higher price and instead opted for mass market replicas of premium brands such as Equivalenza or Caravan.
Fragrances in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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