Premium Beauty and Personal Care in Turkey

Premium Beauty and Personal Care in Turkey

  • June 2022 •
  • 25 pages •
  • Report ID: 5399019 •
  • Format: PDF
The fluctuation in foreign exchange had already caused a shift from premium to mass products in Turkey and the COVID-19 pandemic resulted in lower purchasing power and increased consumer spending caution. In order to appeal to value-conscious customers, premium brands introduced mini versions of their products such as Mac Mini lipstick. The leading distributors, meanwhile, especially in premium fragrances, sought to attract consumers with significant discounts, especially online.

Premium Beauty and Personal Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances , Premium Hair Care, Premium Skin Care.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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