The pandemic saw a shift within bath and shower away from relaxing and pampering and more towards a greater emphasis on the need for personal hygiene, in particular, the regular washing and disinfecting of hands. This resulted in a further shift away from the mature bar soap towards liquid soap, which experienced a surge in demand with the announcement of the lockdown in March 2020, particularly for antibacterial variants.
Bath and Shower in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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24 pages •
By Euromonitor International
• Jun 2022
Overall, bath and shower posted a weaker performance in 2021 than it did in 2020. This was due to hand sanitisers and liquid soap registering a steep decline in value sales, after a surge in 2020 due to COVID-19 hygiene measures. Though value sales were still significantly larger than before the onset of COVID-19, consumers were less concerned...
20 pages •
By Euromonitor International
• Jun 2022
In 2021, bath and shower retail value sales remained at the same level as in the previous year when the category recorded an exceptionally dynamic performance as it benefitted from increased consumer time at home and heightened concerns over cleanliness and personal hygiene. This led some companies to apply intensive limited editions strategies,...
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26 pages •
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• May 2022
Demand for bath and shower surged during 2020, with retail constant value sales (2021 prices) rising by almost a third, as COVID-19 made personal hygiene more of a priority for many local consumers. Unsurprisingly, demand for hand sanitisers, bar soap and liquid soap was particularly strong. In addition, the National Assembly voted in mid-April...
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Having surged at an almost double-digit rate during 2020, retail constant value sales (2021 prices) of bath and shower were flat in 2021. The advent of COVID-19 led many consumers to stockpile necessities in the first weeks of the pandemic in order to ensure supply and reduce the number of visits to the shops. There was a strong increase in...
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In 2021, the growth of bath and shower accelerated in both retail volume and current value growth as consumers continued to invest in a wider range of products. Rising numbers of middle-class consumers in Kenya combined with product development and heavier marketing investment has underpinned strong growth in the category for much of the review...
Body Care
Kenya
Personal Care Revenue
Disposable Income
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