Camping Tent Market in Europe - Industry Outlook and Forecast 2018-2023

Camping Tent Market in Europe - Industry Outlook and Forecast 2018-2023

  • June 2018 •
  • 165 pages •
  • Report ID: 5442032 •
  • Format: PDF
This market research report on camping tent market in Europe offers analysis on market size & forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by end-user (non-commercial customers and commercial customers), by products (tunnel tents, dome tents, geodesic tents, and others), by accommodation types (family tents, 3-4-person tents, 2-person tents, and 1-person tents), and by geography (France, Italy, Germany, UK, and others).

Camping Tent Market in Europe - Overview

The increasing plethora of wellness services and adventure activities is reinventing the great outdoors and boosting the demand in the camping tent market in Europe. The increasing focus on innovations that fit the pattern of a combination of functionality and aesthetic designed specifically for a hybrid customer that look for sturdy gear with trendy designs will propel the growth of the market in Europe. The leading vendors are leveraging technology to offer experiences coupled with the raw outdoors and comforts of home and are marketing this as the primary selling point in the European market. The popularity of economical, versatile, and hassle-free campsites will also offer companies new opportunities to launch innovative product portfolios in the European market. The economic growth is boosting the development of the travel and tourism industry in the European market and augmenting the requirement for new camping equipment in the region. The recovering markets in Central and Eastern Europe will create lucrative investment opportunities for prominent players in the European region. The growing demand for replacement is driven by the factors such as enhanced functionality to better resistance, to easier set-ups, and product development. The increasing number of short-term campers is looking for equipment that can offer opportunities to end-users to relax and rejuvenate in a short span time. The increasing access to new campgrounds via tent pitches and RVs that provide fixed accommodations and a range of activities will augment the growth of the camping tent market in Europe.

The increasing need for integrated experiences with camping activities such as sailing, windsurfing, bars, on-site BBQs, pools, hiking, beaches, and cycling is transforming the European market. The growing demand for three-season tentsthat are ultralight will propel the development of the European market. The camping tent market in Europe is anticipated to generate revenues of around $1 billion by 2023, growing at a CAGR of approximately 6% during 2018-2023. The market size of in the report is provided both in terms of revenues and unit volume.

Camping Tent Market in Europe - Dynamics

The radical shift in tent designs that is gaining immense momentum will augment the evolution of the of the camping tent market in Europe. These new tent designs offer greater wind resistance and strength, smaller package size, faster and simpler setup easy, easy repair, and bendability to attract new consumers in the European market. The rapid pitch tent is gaining new trend that takes a new form with inflatable and air tents which will help companies to gain a larger market share. The launch of a host of inflatables, particularly from smaller brands such as Heimplanet, Crua, and Opus will boost the demand in the European market. The top companies are offering additional features such as auto-inflation to camping trailers and lifting the design to the roof of the car to boost their revenues in the camping tent market in Europe. Some of the notable designs offered by vendors include a pickup truck version that extends tent walls on the sides of the bed to create an above-ground annex room just below the roof-mounted sleeping area.

Camping Tent Market in Europe - Segmentation

This market research report includes a detailed segmentation of the market by product, end-user, accommodation type, and geography.

Camping Tent Market in Europe – By Products
Size modification of tunnel tents to boost the sales of this equipment in the camping tent market in Europe during the forecast period

The camping tent market in Europe by products is segmented into tunnel tents, dome tents, geodesic tents, and others. The tunnel tents are extremely popular and occupy the majority market share in 2017, growing at a CAGR of more than 5% during the forecast period. The benefit of huge waterproof rating and the presence of campsites with moderate weather changes is one of the primary factors boosting the adoption of tunnel tents in the European market. These tents are specifically popular with larger groups of people or families that need a vestibule area for cooking and storage during camping trips. The extreme convenience of these products is augmenting the demand for the tents for hiking, paddling, and a host of other such activities in the European market. The growing trend towards enhancing the livability in bad weather and size modification thereby increasing living area to attract new consumers will help vendors to boost their revenues in this segment in the camping tent market in Europe. For instance, F10 XENON UL 2+ was launched with a gothic arch pole structure which assists water or snow run-off from the flysheet and increases stability in the European market.

Camping Tent Market in Europe – By Accommodation Type
Family size tents to gain popularity in the camping tent market in Europe over the next few years

The accommodation type segment in the camping tent market in Europe is classified into family tents, 3-4-person tents, 2-person tents, and 1-person tents. Family tents dominated the market share in 2017, growing at a CAGR of around 6% during the forecast period. The increasing focus on offering campsite advancements and value-added facilities such as children’s play areas, spas, golf courses, and various other modern-day activities is propelling the demand for family tents in the European market. The growing investments for the development of innovative designs that offer multiple bedroom options and tent extras such as attachments, interior carpets, and storage extension to attract new consumers in the European market. The leading vendors are working enhancing their technology to differentiate their product offerings and boost demand in the European market. The use of different raw materials such as aluminum, fiberglass, carbon fiber, and steel and increasing availability of various designs such as a tunnel, dome, and A-frame will drive the growth of this segment in the camping tent market in Europe.

Camping Tent Market in Europe – By End-Users

Non-commercial end-users to dominate the camping tent market in Europe during 2018

The camping tent market in Europe by end-users is divided into non-commercial customers and commercial customers. Non-commercial end-users dominated the market share in 2017, growing at a CAGR of approximately 6% during the forecast period. The increasing trend of smart decision making justified with investments is durable equipment for long-term use is contributing to the growth of this segment in the European market. The growing demand for tents that are purposeful, durable, and intelligent will boost sales in the market during the forecast period. The leading vendors are focusing on marketing and running successful ad campaigns on online and offline media to gain maximum exposure and attract new consumers in the European market. The development of pop-up tents that offer more ease and comfort to consumers is expected to gain traction in the market over the next few years.

Camping Tent Market in Europe – By Geography
The trend of mini-campsites in Germany to gain popularity in the camping tent market in Europe during the forecast period

The geographical segment in the camping tent market in Europe is categorized into France, Italy, Germany, UK, and others. Germany occupied that largest market share in 2017 and is projected to grow at a CAGR of over 6% in terms of thousand units during the forecast period. The rise in overnight stays numbers is propelling the growth of Germany in the European market. Campsites in Germany are upgrading their facilities and leisure activities, accommodating facilities such as spas, sites for horse-riding enthusiasts, golf players, and creating appeal for both urban tourism and nature-lovers in the European market. The growing trend of mini-campsites that are connected to farms and provides diversifying opportunities to camp, covering a wider range of consumers by tapping into specialized demands such as a countryside experience will boost sales in Germany. Additionally, the increasing sustainable tourism efforts will have a positive impact on the growth of Germany and camping tent market in Europe during the forecast period.

Key Vendor Analysis
The camping tent market in Europe is consolidated moderately and has a fierce level of competition among the players. The entrance of new vendors such as North Face who are targeting to deliver high value and authenticity through their products will intensify the competition in the European market. The increasing focus on style and performance will help companies improve their USPs and attract new consumers in the market. The development of functional products that offer convivence will augment the growth of the camping tent market in Europe.

The major vendors in the market are:
• Oase Outdoors
• Coleman Company
• Johnson Outdoors
• AMG Group

Other prominent vendors include Big Agnes, Gelert, Heimplanet, Hi Gear, Hilleberg, Jack Wolfskin, Kampa, MSR Gear, The North Face, and Zempire Camping Equipment.

Key market insights include
1. The analysis of camping tent market in Europe provides market size and growth rate for the forecast period 2018-2023.
2. It offers comprehensive insights on current industry trends, trend forecast, and growth drivers about the camping tent market in Europe.
3. The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.
4. It offers a complete overview of market segments and the regional outlook of camping tent market in Europe.
5. The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.

Report Snapshot

The camping tent market in Europe is expected to reach values of around $1 billion by 2023, growing at a CAGR of approximately 6% 2018–2023.

Camping tent market in Europe is driven by the rise of peer-to-peer sharing and the use of single tents for multiple individuals at a campsite. The companies are offering additional features by adding small luxuries such as hangars, windows, lighting, and dark rooms, that provide home-like comforts in their products to gain a large market share. The market research report provides in-depth market analysis and segmental analysis of the camping tent market in Europe by product, end-user, accommodation type, and geography.

Base Year: 2017
Forecast Year: 2018–2023

The report considers the present scenario of the camping tent market in Europe and its market dynamics for the period 2018?2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading companies and various other prominent companies operating in the market.

Market Size
• Values ( $ millions/billions)
• Volumes (million units)

Major Vendors in the Camping Tent Market in Europe
• Oase Outdoors
o Business Overview
o Major Product Offerings
o Key Strategies
o Key Strengths
o Key Opportunities
• Coleman Company
• Johnson Outdoors
• AMG Group

Prominent Players in the Camping Tent Market in Europe
• Big Agnes
o Business Overview
o Product Offerings
o Key Strategies
o Key Strengths
• Gelert
• Heimplanet
• Hi Gear
• Hilleberg
• Jack Wolfskin
• Kampa
• MSR Gear
• The North Face
• Zempire Camping Equipment

Market Segmentation by Products
• Tunnel Tents
• Dome Tents
• Geodesic Tents
• Others

Market Segmentation by Accommodation Types
• Family Tents
• 3-4-Person Tents
• 2-Person Tents
• 1-Person Tents

Market Segmentation by End-users
• Non-Commercial Customers
• Commercial Customers

Market Segmentation by Geography
• France
• Italy
• Germany
• UK
• Others
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