Alcoholic Drinks in Italy, Euromonitor International

Alcoholic Drinks in Italy, Euromonitor International

  • June 2018 •
  • 69 pages •
  • Report ID: 5442943 •
  • Format: PDF
Alcoholic drinks in Italy showed higher growth in current total value terms than in total volume. The premiumisation trend was remarkable in all categories. Innovations, new product developments and communication campaigns from players were mostly focused on premium-quality segments, increasing average prices. Beer grew in both dimensions, with craft beer being the centre of consumers’ attention and per capita consumption returning to pre-crisis levels.

Euromonitor International’s Alcoholic Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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