Beer in China, Euromonitor International

Beer in China, Euromonitor International

  • June 2018 •
  • 26 pages •
  • Report ID: 5444397 •
  • Format: PDF
Total volume sales of beer fell in both 2016 and 2017, with 2017 being the fourth successive year of decline. This was due to a number of factors, including the dwindling population of beer drinkers and changes in consumer lifestyles such as increased consumption of alternative alcoholic drinks.

Beer in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Dark Beer, Lager, Non Alcoholic Beer, Stout.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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