Free From in Norway

Free From in Norway

  • February 2020 •
  • 23 pages •
  • Report ID: 5444607 •
  • Format: PDF
For most of the review period, the larger and more mature categories, free from gluten and free from lactose, received most of the attention from players. This has gradually changed with plant-based and vegan alternatives gaining in popularity. Free from meat experienced somewhat of a revitalisation in 2016 and 2017 when all three of the major retailers introduced private label ranges within free from meat chilled meat substitutes.

Free From in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage:
Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Free From market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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