Worldwide Advertising Software Forecast, 2020-2024

Worldwide Advertising Software Forecast, 2020-2024

  • July 2020 •
  • 11 pages •
  • Report ID: 5467787 •
  • Format: PDF
This IDC study explores global trends in advertising software usage and spending. It covers spending in the United States, Canada, Western Europe (WE), Central and Eastern Europe (CEE), the Middle East and Africa (MEA), Japan, the Asia/Pacific region excluding Japan (APEJ), and Latin America (LA). Focusing mostly on the U.S. market, this study analyzes the current state of the major advertising software segments, including ad exchanges, ad servers, ad verification software, attribution software, data management platforms (DMPs), demand-side platforms (DSPs), dynamic creative optimization platforms (DCO), search engine marketing software (SEM), social advertising software, and supply-side platforms (SSPs)."Even though the COVID-19 crisis will decrease overall ad spending in 2020, I expect an increase in spending on advertising technology because CMOs will turn to automation to accomplish more with less," said Karsten Weide, VP for Media and Entertainment at IDC.