Product Promotion Services in the US - Procurement Research Report

Product Promotion Services in the US - Procurement Research Report

  • July 2021 •
  • 29 pages •
  • Report ID: 5469361 •
  • Format: PDF
Abstract

Product Promotion Services Procurement in the US
This report is intended to assist buyers of product promotion and field marketing services. Service providers are contracted to deploy representatives to various locations to interact with potential customers by offering product samples, promotional products or brand literature with the goals of creating product awareness, gaining new customers and building brand loyalty. Locations for promotions can include conferences, events, concerts, bars, shopping malls, retail stores and other venues. Service providers can be categorized as a full-service advertising agency, marketing firm or a product promotion specialist. Common buyers include fast-moving consumer goods companies, retailers and entertainment companies. This report does not cover other types of marketing services, such as advertising or media placement.
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