Online Survey Software in the US - Industry Market Research Report

May 2022 •
37 pages •
Report ID: 5469767 •
Format: PDF

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Five stars: Evolving media consumption habits are expected to benefit the industry

Abstract

Online Survey Software
The Online Survey Software industry has expanded rapidly over the five years to 2019 to provide a reliable, inexpensive alternative to traditional survey methods. Industry operators offer clients a product that is less costly to run but also more time efficient, interactive and can be easily integrated with data analytics platforms. Demand for online surveys is often determined by the advertising budgets of surveyors, which are affected by business sentiment, corporate profit and consumer spending levels. Over the past five years, increases in both corporate profit and consumer spending levels have resulted in positive conditions for the industry to expand because businesses have spent more money in search of consumer feedback as they develop new products and attempt to attract new consumers. Over the five years to 2024, media consumption habits are expected to continue evolving. With social networking and user-generated content creating vast online communities, advertisers are projected to be able to target niche markets more easily. Industry operators are expected to shift toward customizing surveys for social and mobile media using new data analysis technologies.

This industry develops online survey software for use in market research, product testing and gathering information on customer and employee satisfaction. Online surveys ask respondents a list of specific questions to gauge their opinions. Results are then collated and supplied to the author of the questions.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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