Online Advertising in the US - Procurement Research Report

Online Advertising in the US - Procurement Research Report

  • January 2021 •
  • 31 pages •
  • Report ID: 5469809 •
  • Format: PDF
Abstract

Online Advertising Procurement in the US
This report is intended to assist buyers of online advertising. Online advertising includes mobile, digital video, e-mail and display advertising, such as web banners and text ads. Online advertising spaces can be purchased from individual websites, media conglomerates or ad networks. Key buyers of online advertising include retailers and financial service providers. This report does not cover digital advertising agency services, search engine marketing services or social media management services.
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