Radio Advertising in the US - Procurement Research Report

Radio Advertising in the US - Procurement Research Report

  • February 2019 •
  • 27 pages •
  • Report ID: 5469913 •
  • Format: PDF
Abstract

Radio Advertising Procurement in the US
This report is intended to assist buyers of radio advertising. Radio advertising refers to marketing communications sent over AM, FM or satellite radio channels. Radio broadcasters sell advertising to supplement their music, news or talk content and to earn revenue. Media buying agencies, retailers and automobile manufacturers commonly buy radio advertising services from national radio networks, regional radio stations and satellite radio providers. This report excludes radio operators functioning exclusively online and advertising provided through other mediums, such as television channels and magazines.
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