Data Management Platforms in the US - Procurement Research Report

Data Management Platforms in the US - Procurement Research Report

  • May 2020 •
  • 26 pages •
  • Report ID: 5470050 •
  • Format: PDF
Abstract

Data Management Platforms Procurement in the US
This report is intended to assist buyers of data management platforms (DMPs). DMPs are software programs used to house and manage information, specifically for the management of cookie IDs and the generation of audience segments used to target users with online ads. Sellers in this market are generally software companies, and typical buyers in this market include any type of business that handles large traffic data. DMPs aggregate user activity into a centralized location and use the data for marketing analysis. This report does not include data management and query software.
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