IDC's Worldwide Digital Transformation Use Case Taxonomy, 2021: Experiential Hospitality, Dining, and Travel

IDC's Worldwide Digital Transformation Use Case Taxonomy, 2021: Experiential Hospitality, Dining, and Travel

  • June 2021 •
  • 45 pages •
  • Report ID: 5480865 •
  • Format: PDF
This IDC study describes the most prominent use cases that are being digitally transformed in the hospitality industry. Hospitality organizations can use this document as a guide as they define what and how they will plan for change, innovation, and new technologies along the digital transformation journey. The tables in this document provide insight into the many areas of hotel, restaurant, and travel business processes that organizations should put on their road map. This document defines the strategies, programs, and use cases that will be implemented, highlighting the benefits of moving from current processes to digitally transformed processes, and the technologies that will be required.Dorothy Creamer, senior research analyst, Hospitality and Travel Digital Transformation Strategies, IDC Retail Insights, says, "Hospitality and travel organizations have had to leverage digital transformation to rapidly evolve and expand service models and revenue streams and do so with reduced staff and resources. Organizations are hyperfocused on building ecosystems to foster business resiliency and be nimble enough to adapt to changing market conditions and customer demands. This document is designed to provide a road map of strategic priorities to enable the effective and efficient use of technology to deliver on operational and customer-facing objectives."