Shingrix 2018 U.S. PROMOTIONAL AUDIT REPORT

Shingrix 2018 U.S. PROMOTIONAL AUDIT REPORT

  • July 2019 •
  • 21 pages •
  • Report ID: 5482029 •
  • Format: PDF
The 5 Key Questions Addressed by this Report:
• How many physicians were reached by Shingrix through reportable promotional activity in 2018 and how does this compare to its peer set in the Shingles Vaccine market?
• What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
• How does GSK’s depth of coverage vary within key specialties (e.g., Family Medicine, Internal Medicine, and Pediatric Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
• How often are physicians receiving paid meals for Shingrix throughout the year (e.g., monthly, quarterly, annually)?
• Who were the most frequent meal recipients and top paid speakers for Shingrix in 2018?

Data Sources and Methodology:
• MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available – covering payments to more than 1,000,000 U.S. healthcare professionals.
• Over 30,200 paid interactions across 18,700 physicians made on behalf of Shingrix were carefully examined to support our analysis. In addition, interaction data from 1 peer products (e.g. Zostavax ) was leveraged to provide benchmarking and market insights.