Mobile Phones in South Africa, Euromonitor International

Mobile Phones in South Africa, Euromonitor International

  • August 2018 •
  • 14 pages •
  • Report ID: 5494376 •
  • Format: PDF
The growth of smartphones is being driven by the greater adoption of entry-level smartphones, as many second-tier brands are making their devices more desirable based on functionality and more importantly on price. Sales of premium devices are declining as consumers continue to migrate to entry-level alternatives. These are priced at less than ZAR5,000, while lower-tier devices can come under ZAR1,000. With regard to smartphone sales by screen size, larger screen sizes continue to record growth.

Euromonitor International’s Mobile Phones in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:
Feature Phones, Smartphones.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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