Non-Store Retailing in Kenya

Non-Store Retailing in Kenya

  • December 2016 •
  • 23 pages •
  • Report ID: 550712 •
  • Format: PDF
Current value sales for non-store retailing increased by 9% to reach KES9.6 billion in 2016. Non-store retailing growth was driven by rising internet connectivity due to declining internet costs, making it more affordable for the average consumer. In addition, many retailers continue to increase investments in developing online retailing platforms. Internet retailing accounted for 75% of total non-store retailing sales and grew by 11% to reach KES7.2 billion in 2016.

Euromonitor International’s Non-Store Retailing in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Direct Selling, Homeshopping, Internet Pure Play Retailers, Internet Retailing, Mobile Internet Retailing, Vending.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Non-Store Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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