Most product areas within home care have been positively impacted by the COVID-19 pandemic in 2020. As a result of the government implementing lockdown, most Lithuanian consumers have been spending more time at home throughout 2020, meaning product areas such as home laundry and dishwashing have benefited from increased usage. Home...
Demand for home care products in Croatia in 2020 was shaped by several opposing dynamics. Whilst on the one hand consumers prioritised essentials items in their shopping during the lockdown, leaving aside non-essential items such as fabric softeners and fabric fresheners, there was on the other hand more demand for dishwashing and surface...
Home hygiene became a priority in 2020, as consumers focused on preventing the spread of the COVID-19 virus. The US Centers for Disease Control and Prevention (CDC) recommended frequently cleaning and disinfecting surfaces to mitigate the spread of the virus. This prompted many consumers to seek out surface cleaning products, as well as disinfectant...
Sales growth accelerated significantly in home care during 2020 as the COVID-19 pandemic motivated consumers to pay far more attention to their cleanliness and hygiene habits. Although the COVID-19 pandemic did not impact Taiwan as severely as most other countries, the threat of contagion still created the ideal preconditions for strong sales...
Home care in Ecuador was characterised by an overall slowdown in growth in 2020, in line with the country’s decelerating economy. The pandemic and the resulting economic uncertainty led Ecuadorian consumers to prioritise their purchases to basic goods that they use regularly. The sanitary situation benefited surface care and bleach most, whilst...
Home care in Ireland performed well in 2020 due broadly to the national lockdown and people working and studying from home, as recommended by the government in Q1 and Q2 of 2020. While COVID-19 has had direct consequences on discretionary spending among the Irish, in home care there has been an overall increase in spending despite tougher...
In 2020, home care value and volume growth declined compared to results recorded in 2019, with the outbreak of COVID-19 increasing price-sensitivity in the country, leading consumers to focus on those items they deemed essential for the household. Home Care in Thailand market report offers a comprehensive guide to the size and shape...
In response to the COVID-19 pandemic, home care will perform well as current value sales will rise notably in 2020 overall. The main reason for this has been due to lockdown which has seen most Israeli consumers spending more time at home, either remote-working or receiving online classes. Product areas such as laundry care, dishwashing and...
In 2020, home care volume growth increased to 1%, compared to a volume decline recorded in 2019. This increase in sales was the result of the COVID-19 outbreak in the country, which heightened consumers focus on hygiene and sanitation while requiring citizens to spend more time within the household. Home Care in Latvia market report...
Overall, the Greek home care market saw demand receive a considerable boost during the COVID-19 crisis. Heightened consumer hygiene-consciousness supported a surge in demand for products perceived to reduce the risk of viral transmission, including home care disinfectants, bleach, toilet care and dishwashing products. Moreover, home seclusion...