Operators in MENA need to be pragmatic if they want to quickly integrate AI into their core services and beyond

Operators in MENA need to be pragmatic if they want to quickly integrate AI into their core services and beyond

  • October 2018 •
  • 3 pages •
  • Report ID: 5593629 •
  • Format: PDF
"Most regional operators should prioritise the use of AI in core customer-facing functions, then identify the most promising use cases in which they can apply AI."

Most operators in the Middle East and North Africa (MENA) are taking a low-risk approach to their AI strategy, which allows them to continue to assess the role that they wish to play in the AI value chain. They appear to be less inclined to expand the use of AI beyond applications related to customer care.
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