Digital Video Content Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Digital Video Content Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

  • January 2022 •
  • 113 pages •
  • Report ID: 5601574 •
  • Format: PDF
The global digital video content market reached a value of US$ 151.4 Billion in 2021. Looking forward, the analyst expects the market to reach US$ 391.1 Billion by 2027, exhibiting a CAGR of 13.38% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Digital video content comprises TV shows, movies, music videos and advertisements that are viewed online on various digital platforms. It represents one of the most convenient modes of entertainment, which is accessible through smartphones, tablets, laptops and smart TVs. Currently, there is a rise in the demand for digital video content, especially from the younger population, owing to the boosting sales of smartphones and the increasing number of devices that can support digital media. Besides this, the popularity of digital video content also enables brands to introduce new products on digital platforms, thus reaching a broad consumer base.

Due to the rising internet penetration, over-the-top (OTT) media services, such as Amazon Prime Video, Netflix, Hulu and YouTube, are gaining popularity around the world. In line with this, the expansion of 4G, in confluence with the easy access to Wi-Fi services, is reducing the overall cost of digital services worldwide. As a result, a significant part of the population is replacing their cable TVs and shifting toward digital video services for entertainment purposes. Apart from this, due to the increasing number of users who actively use social media platforms, numerous brands and marketing agencies are shifting from conventional modes of advertising to digitalized advertisements on social media to expand their consumer base. They are also utilizing live streaming videos for promotional purposes as they are an affordable and easy-to-access marketing solution.

Key Market Segmentation:
the analyst provides an analysis of the key trends in each sub-segment of the global digital video content market, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on business model, device and type.

Breakup by Business Model:
Subscription
Advertising
Download-to-Own (DTO)
Others

At present, advertising holds the largest market share as it offers maximum reach, thereby enabling better engagement.

Breakup by Device:
Laptop
Personal Computers (PC)
Mobile
Others

Mobile currently dominates the market on account of inflating income levels and increasing reliance on smartphones for viewing digital video content.

Breakup by Type:
Video-on-Demand (VOD)
Online Video

Presently, online video content accounts for the majority of the total market share. This can be accredited to the growing popularity of social media platforms that enable users to view and share videos online.

Regional Insights:
North America
Europe
Asia Pacific
Middle East and Africa
Latin America

On the geographical front, North America represents the largest market due to the growing utilization of over-the-top OTT platforms and the considerable presence of international and domestic players.

Competitive Landscape:
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are:

Google LLC
Facebook, Inc.
Amazon.com, Inc.

Netflix, Inc.
Snap Inc.
Twitter, Inc.
Apple Inc.
Hulu LLC
Youku Tudou, Inc.

Key Questions Answered in This Report:
How has the global digital video content market performed so far, and how will it perform in the coming years?
What are the key regions in the market?
What has been the impact of COVID-19 on the global digital video content market?
Which are the popular types in the market?
What are the key business models in the market?
What are the various device types in the market?
What are the various stages in the value chain of the global digital video content industry?
What are the key driving factors and challenges in the global digital video content industry?
What is the structure of the global digital video content industry, and who are the key players?
What is the degree of competition in the global digital video content industry?