Generation X (born between 1965 and 1979) is often forgotten by marketers, yet its members are powerful consumers, as they are now in their best-earning years and are usually decision-makers in companies and their extended families. Gen Xers are known to work hard and play hard, while being cautious in their spending, given their various responsibilities. Brands that can offer value, quality and convenience will capture this attractive market of influential and brand-loyal Gen X consumers.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
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On April 2nd the then prime minister, Aleksandar Vucic, won a landslide victory in the first round of Serbia's presidential election, and thereby further strengthened his grip on Serbia's political scene.Mr Vucic has appointed Ana Brnabic, previously the minister of public administration and local government, to succeed...
The investigation commissioned by the Department of Justice into potential links between the president, Donald Trump, his advisers and the Russian state will dominate the presidential term and prevent major policy achievements. The Economist Intelligence Unit assesses the risk of Mr Trump being forced from office through...
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