This comprehensive 2018 Market Research Report (Updated November 2018) is an in-depth evaluation of the Advertising, Public Relations, and Related Services industry in the United States.
Kentley Insights’ Market Research Reports are based on millions of annual comprehensive business surveys. This report is utilized for a range of strategic purposes, including benchmarking, due diligence, cost cutting, planning, evaluating opportunities, forecasting, streamlining, and gap analysis. This report is loaded with over 100 insightful data sets, such historical and forecasted industry sales, operating expense details, product line breakdown, financial ratios, benchmarks, wages, profitability, organizational analysis, revenue per employee, state statistics, price inflation, consolidation analysis, firm dynamics, pay ranges for different roles, firm size data, employment, and much more.
Just look at the table of contents or download a sample report to see the broad and in-depth insights, which leaders have come to depend on for their research, strategic and benchmarking needs. This industry group comprises establishments primarily engaged in creating mass media advertising or public relation campaigns; placing advertising in media for advertisers or advertising agencies; selling media time or space to advertisers or advertising agencies for media owners; creating and implementing indoor or outdoor display advertising campaigns; creating and implementing direct mail advertising campaigns; delivering (except by mail) advertising materials or samples; creating and implementing specialty advertising campaigns; providing related services, such as sign painting and lettering, welcoming services and window trimming services
This is the one market research report to help you make the right strategic decisions. Download a sample report to see for yourself.
Also, check out some select highlights from this particular report on the Advertising, Public Relations, and Related Services industry:
INDUSTRY SIZE & ATTRACTIVENESS In 2017, industry sales were $118 billion Buy now for historical and forecasted market size
INDUSTRY GROWTH Over the past 3 years, the industry has grown at an annual rate of 4.3% Buy now for historical, annual and forecasted growth rates
COMPANY GROWTH There are 33,756 companies in the industry Learn more about the historical and forecasted industry composition
SALES PER COMPANY In 2017, the average sales per company was $3.5 million Buy now for historical and forecasted sales per company
INFLATION & PRICING 2018 forecasted inflation is 1% Buy now for historical industry inflation and the 5-year forecast
COMPANY SIZE BENCHMARKS From 2012 to 2017, the number of companies with 20-99 employees grew 11% Discover many more insights by size of company
PROFITABILITY For unprofitable companies, the average net loss is -8.9% Buy now to learn more about profitability dynamics
FINANCIAL RATIO BENCHMARKS Companies in the industry average a Fixed Asset Turnover ratio of 4.5 Benchmark nine other important financial ratios
RIGHTSIZING ANALYSIS Employee productivity is $239,212 Buy now for historical and forecasted employee productivity
EXPENSE BENCHMARKING 2.8% of expenses is spent on health insurance Benchmark against 24 other expense categories
OPERATING EXPENSES In 2017, industry operating expenses grew 1.9% Buy now for historical and forecasted OPEX
PAYROLL In 2017, payroll per employee was $65,837 Get the full picture with historicals and the 2018 and 5-year forecasts
PAYROLL BY STATE California averages $74,085 in payroll per employee Buy now for payroll stats on other states
JOB CATEGORIZATION BENCHMARKS 11.7% of employees in the industry are in management positions Benchmark against 13 other job categories
JOB CATEGORIZATION PAY RANGES The average industry hourly pay for office and administrative jobs is $19.67 Buy now for the bottom 10%, 25%, average, top 75% and 90% pay ranges in 14 job categories
The above highlights represent a small fraction of what you will find in this report.
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