Advertising, Public Relations, and Related Services - The 2018 U.S. Market Research Report (Covers 2009-2022 and Updated November 2018)

Advertising, Public Relations, and Related Services - The 2018 U.S. Market Research Report (Covers 2009-2022 and Updated November 2018)

  • November 2018 •
  • 37 pages •
  • Report ID: 5612499 •
  • Format: PDF
This comprehensive 2018 Market Research Report (Updated November 2018) is an in-depth evaluation of the Advertising, Public Relations, and Related Services industry in the United States.

Kentley Insights’ Market Research Reports are based on millions of annual comprehensive business surveys. This report is utilized for a range of strategic purposes, including benchmarking, due diligence, cost cutting, planning, evaluating opportunities, forecasting, streamlining, and gap analysis. This report is loaded with over 100 insightful data sets, such historical and forecasted industry sales, operating expense details, product line breakdown, financial ratios, benchmarks, wages, profitability, organizational analysis, revenue per employee, state statistics, price inflation, consolidation analysis, firm dynamics, pay ranges for different roles, firm size data, employment, and much more.

Just look at the table of contents or download a sample report to see the broad and in-depth insights, which leaders have come to depend on for their research, strategic and benchmarking needs. This industry group comprises establishments primarily engaged in creating mass media advertising or public relation campaigns; placing advertising in media for advertisers or advertising agencies; selling media time or space to advertisers or advertising agencies for media owners; creating and implementing indoor or outdoor display advertising campaigns; creating and implementing direct mail advertising campaigns; delivering (except by mail) advertising materials or samples; creating and implementing specialty advertising campaigns; providing related services, such as sign painting and lettering, welcoming services and window trimming services

This is the one market research report to help you make the right strategic decisions. Download a sample report to see for yourself.

Also, check out some select highlights from this particular report on the Advertising, Public Relations, and Related Services industry:

INDUSTRY SIZE & ATTRACTIVENESS
In 2017, industry sales were $118 billion
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INDUSTRY GROWTH
Over the past 3 years, the industry has grown at an annual rate of 4.3%
Buy now for historical, annual and forecasted growth rates

COMPANY GROWTH
There are 33,756 companies in the industry
Learn more about the historical and forecasted industry composition

SALES PER COMPANY
In 2017, the average sales per company was $3.5 million
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INFLATION & PRICING
2018 forecasted inflation is 1%
Buy now for historical industry inflation and the 5-year forecast

COMPANY SIZE BENCHMARKS
From 2012 to 2017, the number of companies with 20-99 employees grew 11%
Discover many more insights by size of company

PROFITABILITY
For unprofitable companies, the average net loss is -8.9%
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FINANCIAL RATIO BENCHMARKS
Companies in the industry average a Fixed Asset Turnover ratio of 4.5
Benchmark nine other important financial ratios

RIGHTSIZING ANALYSIS
Employee productivity is $239,212
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EXPENSE BENCHMARKING
2.8% of expenses is spent on health insurance
Benchmark against 24 other expense categories

OPERATING EXPENSES
In 2017, industry operating expenses grew 1.9%
Buy now for historical and forecasted OPEX

PAYROLL
In 2017, payroll per employee was $65,837
Get the full picture with historicals and the 2018 and 5-year forecasts

PAYROLL BY STATE
California averages $74,085 in payroll per employee
Buy now for payroll stats on other states

JOB CATEGORIZATION BENCHMARKS
11.7% of employees in the industry are in management positions
Benchmark against 13 other job categories

JOB CATEGORIZATION PAY RANGES
The average industry hourly pay for office and administrative jobs is $19.67
Buy now for the bottom 10%, 25%, average, top 75% and 90% pay ranges in 14 job categories

The above highlights represent a small fraction of what you will find in this report.

Purchase The 2018 Market Research Report on Advertising, Public Relations, and Related Services now to unlock the insight from one of the most trusted research firms.
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