Top Growth Opportunities: Dairy & Soy in Poland

Top Growth Opportunities: Dairy & Soy in Poland

  • September 2019 •
  • 71 pages •
  • Report ID: 5628949 •
  • Format: PDF
Top Growth Opportunities: Dairy & Soy in Poland

Summary
Top Growth Opportunities for Dairy & Soy in Poland provides recommended actions and detailed analysis of how to target the best growth opportunities for Dairy & Soy producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Dairy & Soy markets in Poland through detailed and robust data, expert insight, and case studies.

Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Dairy & Soy producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Among the top 10 high-potential countries, the Polish Dairy & Soy sector ranked ninth on the Opportunity Score and was valued at US$5,485 million in 2018. Supported by solid GDP growth of 5.1% in 2018 and continued positive macroeconomic performance, the Polish Dairy & Soy sector is poised to witness value growth at a CAGR of 7.7% over 2018-2023. Furthermore, consumer confidence and expenditure has been maintained despite the continuing trade war with the US. To counter the effects of this trade war, the Polish Government has introduced business friendly policies with the intention of attracting foreign investment

Get access to:

- Key consumer demographic groups driving consumption within the Polish market.Improve your consumer targeting by understanding who’s driving the market, what they want, and why
- A study of market value and volumes over 2013-2018 for the Polish, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2018-2023 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and regional product innovation targeting key consumer needs

Scope
- The Polish economy is experiencing strong growth.

This is attributed to declining unemployment, the return of skilled Polish laborers, increasing consumer expenditure and growth in private investment
- The Polish Dairy & Soy sector will register strong value growth of 7.7% CAGR 2018-2023, considerably higher than the 2.2% volume growth forecasted for the same period
- Food & drinks specialists charge a premium price for their often-imported goods and, with this channel accounting for almost half of bakery and cereal products’ value share.

Reasons to buy
- This report brings together consumer analysis and market data to provide actionable insight into the behavior of the Polish Dairy & Soy consumers.
- This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy & Soy sector. Category, brand, and packaging dynamics are also examined. - This allows product and marketing strategies to be better aligned with the leading trends in the market.
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