While menswear suffered double-digit retail volume and value sales declines in the first year of the pandemic, 2021 witnessed a marginal improvement in demand as men gradually returned to the office and socialising. After losing almost half of its total value sales in 2020, men’s suits recorded the most dynamic performance within menswear...
The Global Luxury Vegan Men’s Fashion Market size is expected to reach $29 billion by 2027, rising at a market growth of 8.7% CAGR during the forecast period. Vegan men’s fashion refers to any clothes, footwear, apparel, and accessories that are free of animal or animal-derived materials like leather, silk, wool, etc. In other terms,...
Menswear registered a strong recovery in 2021, after the slump in value sales caused by the lockdowns in 2020. With society gradually opening up in 2021 and men returning to the office, as well as often working from home for some days of the week, this supported value sales for both casual wear as well as more formal wear. Menswear...
In 2021 menswear saw a notable rebound, after seeing a double-digit current value decline in 2020 due to COVID-19. One of the best performing categories was men’s jeans. In 2020, men preferred comfortable sporty clothes, because they had to stay at home more than usual. Since COVID-19 eased in 2021, Romanian men started to return to their...
The COVID-19 pandemic has led to a notable increase in digitalisation within apparel and footwear. Major retailers have been heavily investing in their e-commerce platforms as this channel has seen accelerated growth, including within menswear. Online retailers such as Superbalist and Zando have held a competitive edge in the online channel,...
Clothing Boutiques The Clothing Boutiques industry is composed of small retail stores that offer only a limited range of apparel and accessories. By nature, the industry is highly fragmented because retailers are defined as having only one establishment. Clothing boutiques typically cater to high-end or niche markets and...
Male consumers typically prefer all-in-one shopping areas, making retailers such as Decathlon, Lidl, and Tesco popular choices for apparel shopping. In Decathlon, men can check out sports equipment as well as apparel, while, in Tesco and Lidl, they can do grocery shopping and buy power/electronic devices. For a large number of Hungarian men,...
Even though Brazilian men are traditionally conservative, a process of casualisation in working dress codes had already been noted prior to the emergence of the pandemic. The decreasing demand for the most expensive items of formal clothing such as ties and men’s suits has been challenging the industry to offer new options for different occasions....
Menswear recorded a marginally stronger decline than womenswear in volume sales terms in 2020 as a result of the pandemic and subsequent measures to control the spread of the virus, including restrictions on shopping centres where many apparel and footwear specialist retailers are located, leading to reduced footfall. Furthermore, in line...
Like womenswear, the measures introduced to stem the tide of Coronavirus (COVID-19) in Turkey reduced the number of occasions for changing clothes and opportunities to purchase new items. As consumers worked from home and socialised and travelled little, there was a shift towards casual wear and a reduced need to purchase items for the office,...