Mobile Wallet Profiles 2019: Apple Pay, Google Pay, Samsung Pay
- March 2019 •
- 45 pages •
- Report ID: 5757927 •
- Format: PDF
Growing usage figures expected for Apple Pay, Google Pay and Samsung Pay
The number of mobile wallet users of Apple, Google and Samsung’s payment services is projected to remain on the growth path through 2020.
Apple Pay maintains the lead on the global scale, while in specific markets the ranks might differ. For example, Samsung Pay was the top mobile wallet in South Korea in terms of the overall transaction volume in 2018, according to statistics cited by yStats.com. In both Russia and Turkey, Google Pay was used more intensively for online purchases than Apple Pay. In the U.S., all three were outranked by PayPal’s app for in-store mobile payments, with Apple Pay as a close second.
The three Pays continue to expand coverage and services
Overall, all three wallets covered in the report continue to grow internationally as they add new markets. Europe and North America are the most covered regions in terms of the services’ availability, while Latin America and Africa remain largely untapped. In Asia-Pacific, Apple, Google and Samsung face rivalry from popular local providers such as Alipay, Paytm and LINE Pay. To strengthen their competitive edge, the companies are constantly adding new features and services to their mobile wallets.
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