Connected Consumer Survey 2018: digital services in emerging Asia–Pacific

Connected Consumer Survey 2018: digital services in emerging Asia–Pacific

  • March 2019 •
  • 9 pages •
  • Report ID: 5761504 •
  • Format: PDF
"Operators in EMAP have limited direct involvement in ecommerce, but they can promote usage of their enablement services (including logistics, identity management and mobile wallet payments) to enrich the sector."

This report focuses on aspects of Analysys Mason’s Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in emerging Asia–Pacific (EMAP). In particular, it focuses on respondents’ usage of digital services.

THIS REPORT:
  • discusses the main ecommerce trends in emerging Asia–Pacific, including the type of devices that consumers use to purchase goods, the frequency of these payments and the main payment mechanisms for ecommerce, as well as physical payments
  • provides insight into the organisations that consumers in these regions are most willing to trust
  • analyses consumer interest and ownership of various connected devices.

SURVEY DATA COVERAGE:
The survey was conducted in association with On Device Research (ODR) between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in emerging Asia–Pacific. We set quotas on age, gender and geographical spread to that effect. Each country had a minimum of 1000 respondents, and 5000 in the region.

GEOGRAPHICAL COVERAGE:
  • Indonesia
  • Malaysia
  • Philippines
  • Thailand
  • Vietnam
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