U.S. Virtual Pay TV Subscription Forecast, 2020-2024

U.S. Virtual Pay TV Subscription Forecast, 2020-2024

  • August 2020 •
  • 9 pages •
  • Report ID: 5775183 •
  • Format: PDF
This IDC study presents a forecast of virtual pay TV subscribers in the United States through 2024 and an analysis of key developments and market drivers and inhibitors."IDC estimates that subscribers to virtual pay TV services in the United States totaled nearly 10 million at the end of 2019," says Greg Ireland, research director, TV and OTT Video at IDC. "Hulu and Google's YouTube TV continue to make gains in the virtual pay TV market, fueling additional pressure on traditional pay TV providers that are experiencing cord-cutting across cable, satellite, and telco TV services. This sets up scenarios for ongoing competition and cooperation between incumbent pay TV providers. New entrants will capture share and define the next generation of consumer video experiences, while legacy pay TV providers further define themselves as broadband providers."