Digital Advertising in Singapore

Digital Advertising in Singapore

  • April 2020 •
  • 39 pages •
  • Report ID: 5777063 •
  • Format: PDF
Digital Advertising in Singapore

Summary
Digital Advertising in Singapore industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
- The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.
- The Singaporean Digital advertising market had total revenues of $345.3m in 2019, representing a compound annual growth rate (CAGR) of 5.3% between 2015 and 2019.
- The Desktop segment was the market’s most lucrative in 2019, with total revenues of $256.0m, equivalent to 74.1% of the market’s overall value.
- Cautious ad spending has caused growth to slow down in the digital ad market, in 2018 Singapore’s advertising market declined by 6.5% followed by a weak 0.1% increase in value during 2019. Although this is caused by led by traditional advertising channels, it also reflects the nations weak economic performance weaker advertising expenditures in general.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Singapore
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Singapore
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Singapore digital advertising market with five year forecasts

Reasons to Buy

- What was the size of the Singapore digital advertising market by value in 2019?
- What will be the size of the Singapore digital advertising market in 2024?
- What factors are affecting the strength of competition in the Singapore digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Singapore’s digital advertising market?
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